Every business or organization has the same issue of awareness, that ability to be remembered by their customers or members when decisions are being made.
The mobile phone, currently considered the most persuasive technological device ever invented, fundamentally determines behavior and provides opportunities for impulse decisions.
Packed with a variety of great entertainment, the player can be branded exclusively with each business/organization's name, display special offers, events etc, and provide multiple opportunities to win quality prizes.
The radio player can be launched on any device creating the potential for far more frequent contact with the business or organization than just a static website. The player offers entertainment and an incentive to stay connected.
" There is no use arguing the advantage of making Irish the language of our newspapers and clubs because this is and ever shall be an impossibility. But for several reasons we wish to arrest the language of its downward path and if we cannot spread it (and I do not believe we very much can) we will at least prevent it from dying out, and make sure that those who speak it now will also transmit it unmodified to their descendants. "
Douglas Hyde 1886
38 years later, and still long before the introduction of an Irish language broadcast service in Ireland, the threat of globalization to Irish culture and in particular the Irish language was also understood by then secretary at the Department for Posts and Telegraphs, P. S. O’Hegarty when he said in 1924
“If we do not revive and develop Irish, we must inevitably be assimilated and in that case our name and tradition and history will vanish out of human ken* and our national individuality will be lost.“
P. S. O’Hegarty 1924
*Definition 'Ken' : the range of perception, understanding, or knowledge.
Merriam-Webster
Email: theglobalirish@gmail.com
Phone:
From Ireland
00 1 (646) 952 1727
Within the US
646 952 1727